Prepared for Peachtree Playthings
July 17, 2026
A Website Plan from Classic City Consulting

A New Home for the Peachtree Playthings Story

Chris LaFay

Howdy! Inside Classic City, we rally around one word: play. It's why our own website is a side-scrolling video game, and it's why a company that has spent 25+ years getting kids to put down screens and make things with their hands caught me immediately.

Your story deserves a site with that same spirit. Here's what I see.

Chris LaFay Founder, Classic City Consulting

Today

What Your Website Is Right Now

Peachtreeplaythings.com is a product catalog with a shopping cart bolted on. Sixty products, an add-to-cart button on every one, checkout, the works.

Here's the thing: Walmart, Target, Amazon, Michaels, Dollar Tree, and Costco already sell your products better than any website ever will. So the site spends its energy on a transaction that mostly happens somewhere else, and almost none on the story that earned you those shelves in the first place.

The Vision

What I See Your Site Becoming

The home of your brand. No cart, no checkout, no competing with your own retail partners. One site with two front doors.

Families Fall in Love

Parents who spot your products on a shelf come here to meet the brand behind them. Unplug & Play gets its own stage, and every visit ends with a clear path to where to buy.

Buyers Get a Front Door

Retail buyers and licensing partners finally find pages built for them: line sheets, the licensing story, safety and quality standards. The people who grow the brand get treated like it.

Products Become Stories

All 60 products move into a Product Library your team manages without a developer. Each one gets a little landing page you would proudly send to a buyer, not a sterile shop listing.

The Blueprint

Your New Site, Page by Page

  • The cart goes away, so the site stops competing with the retailers who sell for you.
  • Six new pages aim straight at the two audiences that matter: families, and the buyers and licensing partners who grow the brand.
  • Every product keeps a page, rebuilt as a story instead of a listing.
  • Old addresses redirect to new ones, so no bookmark or search result breaks.
  • About
    • Our Story
    • Product Safety & Quality
    • News & Press
  • Unplug & Play
  • Products
    • Six category collections
    • Licensed Products
    • 60 product landing pages
  • Where to Buy
  • For Retailers
  • Licensing
  • Contact Us
The Investment

$25,000, All In

One number for the whole three-month build. No surprise line items, no hourly meter running.

  • Custom design built around your brand
  • The full site build, every page
  • The Product Library, with all 60 products moved over
  • Training so your team can manage everything themselves
  • Quality checks, redirects, and launch

Yours to keep

You own the site outright the day it launches. No ongoing fees to us required, and your team will know how to run it.